CANYON//SRAM Racing will swap out its usual striking team colours for a new design at this year’s OVO Energy Women’s Tour from 13 to 17 June, 2018.
The team will race a new design across its Canyon bikes, Zipp wheels, Rapha kit, Giro helmets and Boa dials for the five-day UCI Women’s WorldTour stage race. The design is based on Rapha Women’s 100, an event to inspire female cyclists across the world to come together to ride 100km on the same day.
Lara Kazakos, Rapha Pro Teams Marketing Executive:
“As a team racing at the highest level of the sport who share in Rapha’s aspiration for more women to ride bikes, we’re so excited that CANYON//SRAM will change out to the Rapha Women’s 100 kit at the OVO Energy Women’s Tour. We hope to inspire women all over the world to ride the Rapha Women’s 100 together on 15th September.”
One of the supreme races on the women’s calendar, the team chose OVO Energy Women’s Tour as an opportunity to highlight its partner’s collaborative efforts.
Beth Duryea, CANYON//SRAM Racing Marketing and Communications:
“We expect this change out in design will bring even more attention to a fantastic tour that has since its inception five years ago, been the leading race on the women’s calendar. Thanks to each of our partners that joined forces to help create a stunning result! We want to use this opportunity to have more people following our team’s animated racing style, to generate more fans of women’s cycling, and ultimately see more women riding bikes and loving it!”
It's no surprise that the OVO Energy Women's Tour is one of the favourite races of Alice Barnes, the team's young British rider who is confirmed to start in the opening stage from Framlingham to Southwold in Suffolk, UK on Wednesday 13 June.
“Racing in Britain always bring extra motivation with friends and family coming to watch. The crowds are always amazing and the racing is super tough. I love that every year we have hundreds of school children lining the route and the opportunity to inspire them. It makes for a good, fun week of racing,” said Barnes.
Barnes claimed the team will be prominent with its new colours but also with its exciting style of racing.
“I love the design of this year’s Rapha Women’s 100 kit and I’m looking forward to racing it. It’s really special that our partners have collaborated to make us stand out and to show off the design across our bikes and kit at the tour. We want to bring attention to our team not just with the design but with how we race as a team next week, and we hope it inspires women to set their own goals and prepare to take part in the Rapha Women’s 100 on 15 September.”
While the Rapha kit will be available online on 12 June, Canyon also plans a limited-edition release of the bike design. Bonnie Mavis, Canyon Bicycles Women's Category Manager:
“Canyon is excited to offer a special edition run of bikes in this year’s stunning Rapha Women’s 100 design to riders worldwide later this summer. Follow Canyon on social and sign up to their newsletter to be the first to know when these will be available.”
The team will line up with a roster of Alena Amialiusik, British sisters Alice and Hannah Barnes, Pauline Ferrand-Prévot, German road champion Lisa Klein, and defending champion Kasia Niewiadoma.
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